Ever since Clerks 2 or X or whatever this guy seems to be slowly trying to hide his name. Both Zack and Miri Make a Porno and now Cop-Out have had a surprising lack of "Hey look a new Kevin Smith movie!" advertising. I remember once feeling for Kevin Smith the way I feel about new Apatow and Apatow-related movies. What happened to this guy? I mean, Jay and Silent Bob Strike Back wasn't bad enough to warrant a complete fade into obscurity and lame movies. Was Jersey Girl so terrible? I didn't see it.